Himalayan Heritage / Modern Pulse

Elevate
The Ordinary.

SHYRA brings the purity of high-altitude Himalayan Churpi and Artisan Coffee to your daily ritual, complemented by premium urban gear.

Himalayan Churpi

Featured Flagship

The Great Churpi

The Selection

Flagship Series

Our core offerings: Pure Himalayan Churpi and Single-Origin Coffee. Sourced at altitude, crafted for the discerning.

Signature Coffee

Artisan Coffee

$32

High-altitude Arabica beans. Bold, clean, and carrying the spirit of the mountains in every roast.

Himalayan Churpi

Premium Churpi

$24

Organic, oak-smoked hard cheese. A centuries-old energy source from the Himalayas, refined for the modern palette.

Essentials

Lifestyle Gear

Round Neck Vest

Round Neck Vest

$85

Tech Knit / Layering

Signature Cap

Signature Cap

$45

Structured / Minimal

Heavyweight Hoodie

Heavyweight Hoodie

$110

Oversized / Carbon Grey

Bred at
4,500 Meters.

SHYRA is more than a brand; it’s a commitment to the origins. We source our Churpi and Coffee from high-altitude farmers who have mastered their craft over generations.

By blending these ancient Himalayan staples with modern silhouettes, we create a lifestyle that respects the past while embracing the forward-moving urban pace.

100%

Traceable Source

05

Core Essentials

Process Detail